Sponsored by
We all have friends we’ve known for decades — the ones who saw us when we were still becoming.
They were there for the rough drafts, the late nights, the bad decisions, the shared dreams that used to feel possible.
But sometimes, what once felt like brotherhood turns into background noise.
Not because of malice — but because the connection stopped evolving.
They don’t wish you harm.
They just don’t show up.
And when they don’t, the first instinct is to take it personally. To replay the conversations, the promises, the missed support, and wonder what changed.
But the truth is: it’s not personal — it’s positional.
You’re moving. They’re not.
Growth creates distance, and distance reveals truth.
You start to see who supports your momentum and who only claps when you stand still.
Some people loved you at your potential — not your progress.
There’s a subtle grief in realizing that the people you once built with no longer build at all. But that realization is also liberation.
Because the moment you stop needing them to show up is the moment you start showing up fully for yourself.
Here’s the principle:
Don’t chase people who fell behind.
Build systems that attract those moving forward.
Some chapters don’t end with conflict. They just fade quietly when you’ve outgrown the room. And that’s okay. You’re not better than anyone — you’re just on assignment.
Keep evolving.
The people meant for your next level are already watching — and they’ll recognize your frequency when it reaches them.
The assistant that scales with you
Great leaders don’t run out of ideas. They run out of hours.
Wing gives you a dedicated assistant who plugs into your workflows – calendar, inbox, research, outreach, and ops – so execution never stalls. Wing can:
Onboard in days, not months
Run the day-to-day so you don’t have to
Adapt as your business grows
With Wing, you buy back time without adding headcount. More focus for strategy, more follow-through on priorities, and a lot fewer “forgot to send” moments.